Arbor, an automated sustainability data platform, today announced the launch of the first free carbon emissions measurement application on Shopify. Now available in Shopify app store, the Arbor app allows merchants to sync their products to the company’s measurement dashboard and showcase their business’ positive environmental impact metrics to customers.
Arbor provides a solution to fashion brands' challenges in reaching global sustainability benchmarks and aligning with new and upcoming regulations. Its flagship product is an online dashboard that automates the data collection and calculations behind a product’s carbon footprint, making it easier for companies to understand and reduce their environmental impact. Research shows more than two-thirds of consumers consider sustainability when purchasing, with 47% of consumers willing to pay more for an ethically-made product. Use of Arbor’s dashboard has resulted in an 18% increase in overall sale; a 16% increase in conversion rate and a 10% increase in returning customers.
“There is a demand for ethical fashion, but it has traditionally only been accessible for big brands with dedicated budgets and employees to manage their efforts,”said Danny Grande, Chief Product Officer, Arbor. “Arbor’s budget-friendly, easy-to-use Shopify integration will help small businesses make sustainable product decisions. As consumers continue to demand transparency from brands, our goal is to ensure businesses of all sizes are able to access the data and information needed to make greener choices.”
The new extension easily integrates with any Shopify store, automatically pulling in products, providing CO2 emissions scores on an individual product basis and giving brands crucial insight into the emissions associated with their supply chain. Through the Shopify integration, Arbor assesses the impact of a business’ products and, based on that assessment, automatically showcases the products that have a better impact than average. The transparency provided by the app opens the door for sellers to focus on promoting the products that are better for the environment and society, which in turn attracts more sales and educated buyers. Merchants can see directly through the Arbor dashboard how these stats are improving their bottom-line metrics such as conversion rates and overall sales.
To download Arbor’s Shopify app, go to the Shopify App Store.
Arbor is a sustainability startup based in Calgary, Canada, that aims to simplify sustainability for businesses. The company’s flagship product is an online dashboard that automates the data collection and calculations behind a product’s carbon footprint, making it easier for companies to understand and reduce their environmental impact. With a team of 20 dedicated employees, Arbor believes that sustainability should be accessible and achievable for all businesses, and they are committed to creating innovative solutions to help achieve this goal. In addition to winning first place at the Microsoft Discover AI Challenge, Arbor has been recognized in the 2022 and 2021 World Summit Awards, MassChallenge, and Startup TNT. Find more about Arbor at www.arbor.eco or visit our LinkedIn.