1. Introduction
  2. This page sets out how the website available at (the “Site”) uses cookies.

  3. What cookies are
  4. Cookies are small text files which a website may put on your computer or mobile device when you first visit that website. Cookies are widely used by websites to help remember small amounts of information and give you a better experience when using the website.

    Certain cookies contain a limited amount of personal information. However, most cookies used on our Site will not collect information that identifies you and will instead collect more general information to help us analyse how well our Site is performing, so that we can improve it.

  5. How we set cookies
  6. When you arrive on the Site, you will be asked to confirm whether you agree to the Site using cookies and, if you accept, we will store cookies on your device.

    You change the cookies settings by clicking on the “Settings” button within the Site’s pop-up cookies banner – or you can change the settings in your Internet browser / on your device to refuse cookies (please see below for information about how to do this). However, if you do this, or if you reject our request to use cookies when you visit our Site, you may be unable to access certain parts of the Site and/or you may not be able to benefit from the full functionality of the Site.

  7. The cookies we use and why we use them
  8. We use the following cookies on the Site:

    • Strictly necessary cookies. These are cookies that are required for the operation of our Site. They include, for example, cookies that enable you to remember information you have typed into an online form.

    • Analytical/performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our Site when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

    • Functionality cookies. These are used to recognise you when you return to our Site. This enables us to remember your preferences.

    • Targeting cookies. These cookies record your visit to our Site, the pages you have visited and the links you have followed. We will use this information to make our Site and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

    Further details of the specific cookies we use can be found in the table below.

    Name of Cookie Type Purpose
    october_session Session A cookie used by Arbor to validate and secure the user session.
    cb_group_id Persistent A cookie used by Clearbit to assign a user to a group.
    cb_anonymous_id Persistent A cookie used by Clearbit to keep track of a user anonymously.
    cb_user_id Persistent A cookie used by Clearbit to keep track of a known user.
    _hjSession Session A cookie used by hotjar to track session activity.
    _hjid Persistent A cookie used by hotjar to distinguish users.
    _hssc Persistent This cookie is used to keep track of sessions, number of page views and timestamp.
    _hssrc Transient This cookie is set whenever a new session is started. This serves to determine if the user has started a new session.
    _hstc Persistent This is the main HubSpot cookie. It contains information about the user (identified by a unique identifier). It stores domains, timestamps and numbers of sessions.
    hubspotutk Persistent This cookie contains a user unique identifier, its value gets checked on form submission to avoid duplication of contacts.
    gat Persistent This cookie is used to throttle request rate.
    _ga Persistent This cookie is used to distinguish users.
    _gid Persistent This cookie is used to distinguish users.
    _gaexp Persistent Used to determine a user's inclusion in an experiment and the expiry of experiments a user has been included in.
    _ga_<container-id> (_ga_VYSPB5DT2X) Persistent Used to persist session state.
    _gac_gb_<container-id> (_gac_gb_VYSPB5DT2X) Persistent Contains campaign related information. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out. Learn more.
  9. How to remove or block cookies
  10. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. To find out more about cookies, including what cookies have been set and how to manage or delete them, visit or To opt out of being tracked by Google Analytics across all websites visit